DTS:X was revealed today as the company’s next-generation object-based codec technology. This new surround format will be the successor to DTS-HD Master Audio and directly takes on Dolby Atmos in the new height-channel surround format “war”. DTS X surround (DTS:X) was developed to deliver a lot of flexibility, immersion and interactivity to both content creators and consumers of music and movie content.
Manufacturer support seems to be high, and DTS has claimed nearly 90 percent of the home AV receiver and surround processor market for its new dts X surround (DTS:X). Supporters include Anthem, Denon, Integra, Krell, Marantz, McIntosh, Onkyo, Outlaw Audio, Pioneer, Steinway Lyngdorf, Theta Digital, Trinnov Audio, Yamaha, and others. These companies have agreed to launch products in 2015 that will support DTS:X. More manufacturer partners are scheduled to make announcements in the following months as well. One of the biggest impediments to adoption is the availability of chipsets supporting the new format (read our HDMI 2.0 and HDCP 2.2 article to understand the way this can mess with product releases) but DTS:X solutions are already available for leading 2015 AV receiver silicon platforms. This represents the majority of the DSP platform market share, including Cirrus Logic, Analog Devices and Texas Instruments.
The official launch of DTS:X is planned for March 2015, and we’ll be able to tell you more about it at that time.
“DTS was founded with the goal of making the world sound better through constant innovation. DTS:X is a result of years of cutting-edge development in the area of object-based audio and reflects our continued commitment to provide listeners with incredible immersive audio experiences. Through incorporating DTS:X technology into a wide range of home AVR products, our partners will take the listening experience to another level. I look forward to sharing further details at the official DTS:X launch in March.”Jon Kirchner, Chairman and CEO of DTS, Inc.
For more information about DTS X surround, please visit www.dts.com.